Could a “Marshall Plan” spur economic development across Africa?

download.jpgThere is always that one nagging neighbor who never stops begging for anything and everything at any time and all times. Africa appears to be such a neighbor to Europe and with the growing illegal immigrants flowing to the EU, Germany seem to be leading its peers in devising a sustainable strategy to reverse the trend. Their new plan dabbed “Marshall Plan” for Africa seem to espouse the principles advocated by an old Chinese proverb which says; “Give a man a fish and he will eat for a day; teach a man to fish and he will eat for a lifetime.”  Continue reading “Could a “Marshall Plan” spur economic development across Africa?”

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Launching your marketing plan successfully in 3 phases

images (1).jpgTaking your competitors head-on and conquering new markets is every entrepreneurs dream. Even more fulfilling is starting your business from scratch to a point whereby it is generating enough cash flows;  to help you afford better living standards including buying a home, get a loan for your car and take holidays a broad among others. However, to get to that point whereby you are operating in a blue ocean away from the murky waters full of competition and limited growth, you will need to meet your customer’s needs better than anyone else. Continue reading “Launching your marketing plan successfully in 3 phases”

Exploring crowdfunding option for start-ups in Kenya

imagesFinancing hurdles have always been termed as the key hindrance to growth for many start-ups in Africa and more specifically in Kenya. Traditional financing options for businesses lack the flexibility needed in dealing with start-ups; hence creating a need for alternative funding options. One such funding strategy that is slowly gaining popularity in the Sub-Saharan Africa is crowdfunding; an online platform where individuals contribute towards funding a common project. Continue reading “Exploring crowdfunding option for start-ups in Kenya”